logo
episode-header-image
Apr 2024
56m 12s

#334 - March Core Update Analysis with L...

Gael Breton & Mark Webster - Full Stack Online Marketers
About this episode

As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

And to help you navigate these changes, we wanted to bring a guest that’s out in the trenches every day - Lily Ray 🔥

If you don’t know her from her work in a large SEO agency in New York, then you definitely know her as a prominent and very opinionated character in the industry - she shares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days

We also take a look at specific examples - and they often break the rules - so don’t miss out on this one.

Host: Gael Breton
Guest: Lily Ray
____________________________________________
A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
____________________________________________
More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://facebook.com/authorityhacker/
► Instagram: https://instagram.com/authorityhacker
► Twitter: https://twitter.com/authorityhacker/
► LinkedIn: https://linkedin.com/company/authorityhacker/

Up next
Aug 9
GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests
Send us a textWhat if the world's most powerful AI model was also the most deceptive?The GPT-5 hype is exploding, with reports of it crushing every benchmark. But how does it perform on real-world business tasks? In this episode, we go beyond the hype. After 12 hours of brutal, h ... Show More
27m 8s
Jul 30
How to Rank on ChatGPT (With Steve Toth)
Send us a textIs traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But ... Show More
1h 4m
Jul 21
We Vibe Coded a $16k AI App. It was Amazing & Terrifying
Send us a textThanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/Want to work directly with us?https://www.systemstack.ai/---What if you could rebuild a $16,000 web app in under a week witho ... Show More
55m 3s
Recommended Episodes
Apr 2024
SEO Is Dead… 5 Ways To Save Your Business In 2024
Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's ... Show More
43m 29s
Nov 2023
The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens o ... Show More
47m 57s
Jul 2023
ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)
Here’s how you can hack your marketing using AI. Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will simplify cross-functional work, how ChatGPT will help package the data in ways you ... Show More
23m 53s
Jun 2021
Episode 477: 3 Things 7-Figure Digital CEOs Do Differently
If you’re an online entrepreneur that’s looking to scale your business to 7-figures, there are certain things you must do to get there. In today’s episode, we share 3 of the big ones, and by shifting your focus to them you will see massive growth in your business! If this episode ... Show More
1h 4m
Apr 2023
Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)
Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your o ... Show More
32m 22s
Apr 2021
Anna Codrea-Rado (Author & Podcaster) on Writing, Careers & The Changing Nature of Work
This week we’ve got another in-betweenisode because our diaries didn’t match up for us to record a podcast so we’re releasing an interview that Ali recently did with journalist, author and podcaster Anna Codrea-Rado. Anna worked for VICE and the Guardian before going freelance 4 ... Show More
1h 22m
Feb 2024
How do you build an organic marketing engine for your business? (#197)
Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions. Mentions Facebook https://www.facebo ... Show More
43m 34s
Apr 2024
Do You Even NEED A Website?
Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential st ... Show More
39m 53s
Dec 2023
A 2023 Podcasting Recap
“Certainly, we started the year very hopeful, but there was a lot of uncertainty about where the economy was headed. I will say that it has not been as rocky a year as it certainly could have been. So I’m very thankful for that.” 2023 has been full of many ups and downs, and now ... Show More
24m 38s
Mar 2024
How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of ... Show More
44m 39s