Cass Sunstein and Richard Thaler’s bestseller ‘Nudge’ was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama.
The book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individual ... Show More
Jul 28
When Zombies Came To Hollywood
Independent horror film ‘White Zombie’, starring Bela Lugosi, premiered in New York City’s Rivoli Theatre on July 28th, 1932. It marked the first time that zombies had featured in a Hollywood picture - albeit as the result of an evil voodoo master in Haiti rather than a condition ... Show More
12m 26s
Jul 27
Meet Bugs Bunny 🥕
Warner Brothers’ biggest animated star, Bugs Bunny, made his cartoon debut on July 27th, 1940, in A Wild Hare - though, at the time, he didn’t officially have a name… Though previous versions of the ‘wabbit had appeared in earlier Looney Tunes shorts, this incarnation - directed ... Show More
12m 50s
Sep 2021
474. All You Need Is Nudge
<p>When Richard Thaler published <em>Nudge</em> in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? ... Show More
58m 47s
Nov 2021
Business Weekly: Nudge Theory and How to Change Behaviours with Richard Thaler
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nud ... Show More
49m 27s
Oct 2021
Richard Thaler: Is a nudge enough to change our behaviour?
From Covid to climate change, governments around the world face challenges which demand modifications of human behaviour. When it comes to getting people to do things differently, what works best: the carrot of persuasion, or the stick of coercion? Stephen Sackur speaks to Richar ... Show More
22m 57s
Nov 2019
397. How to Save $32 Million in One Hour
<p>For nearly a decade, governments have been using behavioral nudges to solve problems — and the strategy is catching on in healthcare, firefighting, and policing. But is that thinking too small? Could nudging be used to fight income inequality and achieve world peace? Recorded ... Show More
45m 9s
<p>In 2008, an economist and a law professor proposed a radical new approach to politics: Telling people not to do bad stuff.<br/><br/><a href='https://www.patreon.com/IfBooksPod'><b>Support us on Patreon</b></a><b>: <br/></b><a href='https://www.patreon.com/IfBooksPod'><b>https: ... Show More
