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Hubspot. Join thousands of companies that are growing better with HubSpot for Startups. Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
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Timestamps:
(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.
(2:33) A primer on modern-day growth for startups from expert Elliot.
(6:20) Why referral programs are so powerful
(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
(11:39) The 2nd best thing you can do for the growth of your startup!
(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.
(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.
(25:45) The most effective sign-up practived today.
(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
(31:52) The balance of adding friction in the user sign-up process.
(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.
(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.
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Check out Anomalo: https://www.anomalo.com/
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Follow Elliott:
LinkedIn: https://www.linkedin.com/in/eshmu/
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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