In this episode of the Filmmaking Stuff podcast, host Tom Malloy discusses the potential market and the inherent value of producing short films. Tom explains that the value of short films isn't necessarily about profit. Instead, short films present an opportunity to gain experience and create a 'calling card' as a filmmaker.
Aspiring directors should approach their short films like a test run or a teaser of their intended feature films. The genre should reflect that of the intended feature film, allowing audiences to gauge the director's aptitude in a specific area. However, Tom warns against investing heavily in these mediums, suggesting that such funds could be better invested in a feature film.
Moreover, Tom shares key marketing strategies for short films, like leveraging film festivals and using popular platforms like YouTube. He also highlights the benefits of presenting a consistent genre throughout, thus helping potential investors visualize the intended feature film. Despite limited income avenues, the true profit of short films lies in kickstarting and enriching one's filmmaking career.
He concludes that filmmakers should graduate from short films and aims at producing feature films, where more sustainable profit lies. A short film, therefore, serves as a stepping stone towards that goal, and its fundraising should resonate with this objective. Tune into this episode of the Filmmaking Stuff podcast to gain insightful filmmaking knowledge and strategies from seasoned professional, Tom Malloy.
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