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Apr 2024
9m 16s

263. Want to be More Creative? Go for a ...

Brian Gubernick
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Oct 9
921. Would You Buy It Again Today? How to Stop Overvaluing What You Already Own
Brian discusses why business owners keep paying for tools, commitments, offers, and goals they would never choose if they were starting fresh today. He breaks down the endowment effect, the well-documented tendency to value something more simply because it is already ours, and wh ... Show More
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Oct 8
920. How to Operate From Want Instead of Need in Your Business and Your Life
Brian discusses the difference between operating out of need and operating out of want, and why the business owner who can walk away from a deal usually ends up with the better one. Need shows up in places most owners never notice. The discount they didn't have to give. The clien ... Show More
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Brian discusses what to do when good people start leaving your business one after another, and why treating each resignation as a separate personal decision is how one departure turns into five. People rarely give the real reason on their way out. They point to pay, to opportunit ... Show More
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