The ABCs of SBC

Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how to leverage them for positive change.

More resources on Antanas Mockus:

• Academic turns city into a social experiment
• Women party as city's men are curfewed
• The ‘Cop in your Head’ or the Clown in the Street: Antanas Mockus and the Theatre of Civic Culture 

Guests

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Xaher Gul, Public Health Physician and Development Practitioner 
• Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
• Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office
• Deborah Prentice, Vice Chancellor of the University of Cambridge 

Resources

• Tuberculosis in Moldova - UNDP
• Pedagogy of the Oppressed
• Exposing Pluralistic Ignorance to Reduce Alcohol Use Among College Students
• Statistics on Female Genital Mutilation (FGM)
• Social Norms Tool

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.