Allison Loucks is the Director of Business Development and Innovation at ESPN, where she oversees ESPN’s Analytics group. Her team has created ESPN metrics including their Total QBR, Basketball Power Index and pass rush win rate. In this conversation, Allison talks about…
- What she does as a director of the analytics group and what a typical day looks like
- How ESPN creates proprietary metrics
- Challenges of using complex metrics in simple ways
- How sports betting has affected her team’s work
- Common misconceptions about ESPN metrics
- What’s on the horizon for the analytics team
- What she looks for when hiring
- Her ESPN career and journalism background
- Meeting one of her sports heroes
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