Everybody talks about the importance of "resilience", but in crisis communication, it's still a woolly term. Being resilient means having the ability to recover from disasters and even grow from them.
For communication professionals, it's about planning ahead, reacting at the right moment, and learning from the experience afterwards.
Breaking down resilience helps professionals better manage crises, reduce risk, and protect their organisation's reputation when the going gets tough.
In this edition, I look at how the “4Rs of resilience”* can be applied to crisis communication.