Consumers today seek transparency and purpose from brands, driving a growing demand for sustainability. Navigating the complexities of green marketing, experts such as Nermeen Negm, Alaa Badawi, Ahmad Hammoud, and Aya Maria Melki discuss effective strategies for authentic and impactful sustainability marketing.
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HIGHLIGHTS
(0:20) Exploring sustainability marketing criteria and standards.
(4:15) Discussing sustainability in agriculture technology and marketing.
(6:33) Delving into sustainability reporting and storytelling in business.
(10:43) Analyzing sustainability marketing strategies and cultural change in business practices.
(17:03) Examining transparency, blockchain, and sustainability in business.
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QUOTES
"Sustainability really is in our DNA. It's in our core, and it's in everything that we do."
"As a brand would measure its sustainability impact, you should look at three facets amongst many, but the most prominent would be your environmental impact."
"Caring for people and developing sustainable communities is something very important."
"Profitability should be very important... It has to not cost you an arm and a leg."
"Looking at the whole supply chain can make sure that your business is truly sustainable, and your brand is truly sustainable."
"Marketing sustainability is one of the hardest things to do because you need to get people to believe in it."
"Storytelling allowed it to gain more than 4.5 million views at the moment on YouTube just for like three months or four months, it became so popular because no longer are you communicating spreadsheets and reports and numbers."
"Transparency and communication, being honest and genuine about what you're sharing with your consumers... will help provide an image that links the brand to sustainability."
"Integrating this into the DNA of the companies through integration into business strategies, raising awareness, and again, partnerships with NGOs and organizations, only then companies will be able to claim that they are actually committed to sustainability."
"Data-driven transparency will be a big trend... as companies, you want to be able to share what you're doing, where you're failing, and also what are your plans to overcome these failures."
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