logo
episode-header-image
Mar 2024
22m 32s

What does it take to scale up from a hob...

Business Unmuted
About this episode

Welcome to the Northern Business Podcast. Each week we talk to people active in business and the economy about the big issues driving growth in the North of England.

We are sponsored by Vertu Motors, one of the UK’s largest motor retailers. Check out its website at VertuMotors.com.

Our host is Graham Robb, owner of Recognition PR. Recognition helps scores of businesses promote their products and services; some are featured on this podcast.

Make sure you never miss an episode by subscribing on YouTube or wherever you get your podcasts.

Today we have Sanjay Aggarwal, co-founder and chief spice officer at Spice Kitchen and Sue Alderson, director at Azure Consulting.

Later our reporter Joss will be speaking with Martin Crammond, Technical Director at Carney Consultancy.

Up next
Jul 3
Navigating the cyber storm: How the UK can strengthen national resilience
Welcome to the Northern Business Podcast, a regular discussion with people in the North of England who lead businesses, employ people and have new ideas to help our economy grow. The Northern Business Podcast is produced by Recognition PR, which serves scores of companies in diff ... Show More
35m 26s
Jun 20
Make UK Manufacturing Expo 2025
For this episode we were at the Make UK Manufacturing Expo in County Durham. It was great to speak to some of the region's top leaders and manufacturers who provided some fascinating insights throughout the day. 
38m 2s
Jun 5
How can innovation bridge campus and commerce?
Welcome to the Northern Business Podcast, a regular discussion with people in the North of England who lead businesses, employ people and have new ideas to help our economy grow. The Northern Business Podcast is produced by Recognition PR, which serves scores of companies in diff ... Show More
30m 48s
Recommended Episodes
May 2023
Money Talks: A business podcast on the business of podcasts
Around a third of Americans now listen to at least one podcast a week. That fact has not escaped the attention of advertisers, who spent nearly $2bn on podcast ads last year. But with more than 4m podcasts for listeners to choose from, the industry is facing a reckoning. On this ... Show More
31m 29s
Dec 2021
Need Help Marketing Your Podcast? Listen to This.
In this bonus episode, Tatum shares a few tips on how to market your podcast for free. -- Full video: https://youtu.be/5CvOOwnst3w  -- Learn more about our Find Your Voice Academy [3-day retreat for podcasters] https://www.anchoredmedia.com/openhouse __ Create podcasts that make ... Show More
6m 42s
May 2023
Money Talks: A business podcast on the business of podcasts
Around a third of Americans now listen to at least one podcast a week. That fact has not escaped the attention of advertisers, who spent nearly $2bn on podcast ads last year. But with more than 4m podcasts for listeners to choose from, the industry is facing a reckoning. On this ... Show More
31m 29s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s
Jun 2023
Podcast Advertising on a Global Scale
“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.” We talk a lot about podcast advertising here on Th ... Show More
39 m
Sep 2023
Let’s Talk About Podcast Movement
A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she learned. Tune in to learn abou ... Show More
18m 2s
May 2023
Band-Aid is America’s most trusted brand
We’re chatting about three main stories today: a deal that will put self-driving cars on Uber, the most trusted brands in the world, and Giphy’s new owner.  Join our hosts Mark Dent, Rob Litterest, and guest, Ben Berkley (Managing Editor, The Hustle) as they take you through our ... Show More
14m 27s