This is the most important part of your sales call. In this podcast episode, I’m walking you through my 3-part sales pitch. Your pitch is what converts a lead into a client, and it can make or break the sale. But once you nail your pitch, your close rate will skyrocket. Tune into this week’s episode to learn the exact 3 steps I use (and teach my CEO ... Show More
Oct 27
EP. 70: Increase Your Revenue with “Zombie Leads”
It’s Halloween week, so we’re talking about zombies. Zombie leads, to be exact. Resurrect them, and you could inject $100K into your firm before the end of the year.In this episode, I’m walking you through exactly how to bring them back.Links from the episode:Apply for Proximity, ... Show More
16m 49s
Oct 20
EP. 69: Sign Better Leads With This Simple Trick
Let’s say for every 10 leads you get, 1 signs up. How do you increase you firm’s revenue? You could double your marketing efforts, bring in 20 leads, and sign 2 clients. Or, you could increase your conversion rate, signing 2 (or even 5) clients for every 10 leads that call. Inste ... Show More
16m 42s
Oct 15
EP. 68: Get Intake Off Your Plate (without losing money)
If you’re still the one getting on the phone with every lead, it can be hard to picture anyone else on those calls. And if you’ve handed intake off before and watched it fall flat, you probably walked away believing nobody can sell your firm the way you can.In this episode, I’m s ... Show More
20m 6s
Oct 2025
585 – Crafting Your Sales Pitch
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuas ... Show More
18m 56s
Apr 2025
Spin The Value Arrow - Sales Influence Podcast - SIP 557
The Sales Influence Podcast episode "Spin the Value Arrow" discusses tailoring B2B sales presentations to resonate with different decision-makers. Victor Antonio, introduces the "value trinity": increasing revenue, reducing costs, and expanding market share, as the primary concer ... Show More
9m 13s
Nov 2025
Sales Masterclass: The 3-Episode Guide to Persuasion, Influence, and Closing Deals
Welcome to the Sales Masterclass — a powerful three-part series designed to help you master the art of persuasion, influence, and closing high-stakes deals. In these episodes, you’ll go far beyond basic sales tactics. You’ll learn how to: Build instant trust without sounding sale ... Show More
1h 45m
