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Mar 2024
12m 7s

I Want My MTV

The Retrospectors
About this episode
Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!’ campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music video.  Ad guru George Lois had come up with the slogan, inspired by an earlier ... Show More
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