Bhagavatam presents the theology of devotion in the context of the creation of the universe and the following lineages of demigods, sages and royal lines descending from the gods of the sun and moon / omniscience helps in debate / to the extent we are sectarian, we're rowing the boat but the anchor is down / party line spirit blocks perception of the Paramatma / Krishna's like a magnet, we're like iron - when the rust of our illusory desires is removed we are naturally attracted / our love attracts even Krishna
SB 7.5.11-14