Building your own sound library is a time saver, so it’s not unusual to discover that Sam Ashwell travels with a microphone in order to capture sounds from a coffee machine to the wind in a forest. And while Sam Ashwell has the advantage of technology in his pocket, Abby Sie has had a musical ear from a young age; she started learning the piano and violin before she was five and carries her musicality and learning into her work.
Both Abby and Sam sat on the LIA 2023 Music and Sound Jury. They discussed the power of audio to convey emotion, how a sonic signature not only adds value to brands, but can make a brand more recognizable and how AI is impacting Music & Sound in a positive manner. Both Sam and Abby use tools, such as AI, to enhance creativity saying it can save production massive amounts of time, however they also reflect on how AI generated content still has a long way to go.
SHOW NOTES:
Vanish x Ambitious About Autism - "Me, My Autism & I":
Credits:
Guests:
Abby Sie, Head of Sound, Film and TV at MassiveMusic Sydney
Sam Ashwell, Creative Partner and Head Sound Engineer at 750mph in London
Host: Joe Hawkins, Creative Director, Eardrum, Australia
Producer: Sarah Knights, Eardrum
Music: Brian Yessian, Yessian Music
Manager: Laurissa Levy, London International Awards
Production Company: Eardrum