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Feb 2024
41m 13s

Navigating the Say-Do Gap

Bbc Radio 4
About this episode
<p>It’s easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do and what they actually do. The gap can cause problems for businesses when the ... Show More
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