<p>It’s easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do and what they actually do.
The gap can cause problems for businesses when the ... Show More
Nov 20
The Decisions That Made Me: Jesper Brodin (IKEA)
<p>When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s ... Show More
14m 3s
Nov 6
Hypotheticals: How Would You React If You Were Boss?
Three business leaders tackle fictional dilemmas that test their instincts, experience and nerves. To make it more realistic, none of the guests have any idea what the scenarios are in advance. Guests: Ben Branson, Founder, Seedlip and Sylva Sophie Mermin, Founder, Trotters Child ... Show More
31m 32s
Nov 2023
Show Business is Back in Business!
Studios struck a deal with actors and now the content engine can start back up again, but will Hollywood be tighter with its spend?.
(00:11) Emily Flippen and Andy Cross discuss:
SAG-AFTRA’s deal with the film and tv industry, Disney’s deal to buy the rest of Hulu, and Warner B ... Show More
40m 22s
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s