In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company.
Guest:
John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S.
Five things you’ll learn from this episode:
1. How to use PR to build your credibility
2. How PR efforts can MAKE you money
3. The mindset needed to take advantage of PR opportunities
4. Where to start when looking for PR opportunities
5. Why maintaining relationships with journalists is important
Quotables
“Part of what a leader has to do is have a somewhat rational goal and be able to sell that goal.” - John Hewitt
“You need a rival to inspire people and show them the path that you’re on.” - Jason Mudd
“PR creates that brand name, and it creates support from the local community.” - John Hewitt
“We often call this newsjacking. That’s the term we use for when something’s happening in the news, and you twist it or position it to your benefit.” - Jason Mudd
“If you get to start all over again and you don’t do it much better, then you’re an idiot.” - John Hewitt
“Building relationships with people and not rushing into relationships but just building them slowly over time is important to public relations.” - Jason Mudd
“I’ve gotten more comments when I’ve provided substantive commentary and expert, helpful advice when I’m quoted in the news.” - Jason Mudd
“How can someone do business with you if they’ve never heard of you.” - Jason Mudd
“Happy successful franchisees, that’s our mantra. If franchisees are happy and successful, you can’t stop growing by leaps and bounds. If they’re not, you can’t grow.” - John Hewitt
“There’s nothing more fun than changing and improving lives.” - John Hewitt
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About John Hewitt
John T. Hewitt is an American entrepreneur and founder of Jackson Hewitt, Liberty Tax Service, and Loyalty Brands. Together these companies account for approximately 10,000 tax preparation and business services franchises in the USA and Canada. In addition, Hewitt is a pioneer in the development and use of specialized tax-preparation software, which is now the industry’s standard practice.
After leaving Jackson Hewitt in 1996, John decided to launch a new company that would be the vehicle for further marketing and brand development innovations, Liberty Tax Service. The new company initially focused its operations in Canada. Liberty Tax Service was launched there when Hewitt purchased a Canadian tax company on September 1, 1997. The new concern achieved a huge measure of success by opening more than 4,000 offices in North America by 2012 which made it the fastest-growing major tax-preparation company in history. Liberty Tax Service is best known for the costumed "wavers" dressed as the Statue of Liberty used in front of offices across the country. Hewitt left Liberty Tax Service in 2018 and founde