‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023 Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying. In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story hig ... Show More
Nov 12
PR in the Age of GEO: How to Make Sure AI Gets Your Story Right
<p>You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.</p><p>GEO, or <em>Generative Engine Optimization</em>, is not another passing b ... Show More
35m 4s
Aug 27
Failure Throwback: Jameela Jamil
Jameela Jamil is an actor, activist, and founder of the I Weigh movement. From teaching English to starring in The Good Place, Jameela shares the highs, lows, and radical honesty that define her journey. This episode first went out in February 2021. We talk about: Her struggle to ... Show More
58m 34s
Aug 24
Jay Shetty: From Monk to Motivator - Netflix Special, Podcast Reign, and Wellness Empire
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty has had another turbo-charged week at the intersection of mindfulness, media, and mass appeal. As of August 23, Instagram captures him reflecting on positivity and human connection, with a much-liked post inviting his 22 mi ... Show More
3m 23s