Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big.
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May 2024
❤️ “Elmo the Influencer” — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.
Elmo, Big Bird, and Mr. Snuffleupagus are trending on social media because of Sesame Street’s new strategy — Sometimes you’ve got to do things that don’t scale.Uber just launched its newest form of transportation: A bus — Because public transportation can’t take you to a 10pm con ... Show More
23m 25s
Jul 2023
Do Sonic logos actually work?
Sonic logos are a brand's soundtrack, but do they actually work? Plus, SAG on strike, Celsius is in trouble, and more.
Join our host Mark Dent and guest, Brad Wolverton (Senior Director, Media at HubSpot) as they take you through our most interesting stories of the day.
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12m 6s
May 2021
Is TikTok Ruining the Music Industry?
TikTok has become the modern Radio, this week, we talk about it's impact on the music industry as a whole. Thanks to Slip Stream for sponsoring this episode, Head over to http://www.slip.stream and enter your email in to access 1000+ free tracks. Subscribe to get access to the bi ... Show More
29m 12s
Mar 2021
Tech Sell-Off, Square Deals, and Power Moms
The Trade Desk, Magnite, and other ad-tech companies tumble after Google announces some big changes. Costco and Target fall on earnings. Zoom Video reports a big jump in revenue but the stock tumbles. Okta buys rival Auth0 for $6.5B in stock. Square buys a majority stake in Jay Z ... Show More
39m 10s
Mar 2021
Google ad track changes, implosions for the entertainment industry and Square buys Tidal
Kara and Scott talk about Google changing its ad model – they won't be selling ads based on how your browse the web anymore. They also discuss Square purchasing Jay-Z's music streaming service company – and we're not quite sure why... Meanwhile, Alamo Drafthouse files Chapter 11, ... Show More
1h 4m
Jun 2022
Does Consistency Matter on YouTube Anymore? [Creator Support]
Today we're talking about different storytelling formats, how to hire, how much to charge for a brand deal, and long-form vs short form content. We also dive into the latest news from the creator economy. Subscribe to our newsletter www.ThePublishPress.com Learn more about your a ... Show More
37m 21s
