logo
episode-header-image
Jan 2024
27m 6s

Cannabis Marketing

APOSTROPHE PODCAST NETWORK
About this episode

This week, we go one toke over the line and look at the emerging world of cannabis marketing.

We start with the question - just how does a plant become illegal?

We’ll explore the history of cannabis.

We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)

Which high-end retail stores are now selling expensive cannabis paraphernalia.

And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Up next
Oct 24
Orchestrating Elections: Political Campaign Songs
In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ... Show More
25m 15s
Oct 17
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their profit.A company that created a catchy jingle that doubled their r ... Show More
27m 52s
Oct 10
Houston, We Have Pizza: Advertising in Outer Space
In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ... Show More
27m 1s
Recommended Episodes
May 2021
Shaking Things up for the Cannabis Industry
Former NFL Star Eugene Monroe, Activist and Veteran Leo Bridgewater talk about cannabis on the show. The Women of Cannabis Talk 101 go over a group of boss women starting a cannabis town hall in Long Beach! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comS ... Show More
49m 39s
Feb 2022
Are people ready for cannabis to go mainstream?
Multi Media Host/Radio Personality, Elvis Medina & Founder/CEO of Green Rush Revolution and Green Rush Consulting, Zeta Ceti discuss cannabis going mainstream. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy informat ... Show More
40m 12s
May 2024
Will New DEA Rules Light Up the Weed Business?
This week: A new DEA designation for cannabis means high times for pot smokers, but what about the industry? Felix Salmon, Emily Peck, and Elizabeth Spiers discuss the future of the cannabis business, Binance founder Changpeng “CZ” Zhao’s lax, four-month prison sentence, and why ... Show More
47 m
Apr 2024
The Gendering of Weed
<p>With the decriminalization and commercialization of weed in some of the US, we've seen some very troubling marketing towards women (and blatant ignorance of the past). Friend of the show Joey stops by to go over the history, the issues and the positive potential of cannabis.</ ... Show More
54m 28s
Apr 2025
Have cannabis investors been early or wrong or both?
Cannabis expert Jesse Redmond shares why he's now at LEEF Brands (1:30). Excited about New York's evolution (8:15). How and why it got so bad in the industry (16:00). Are we early or are we wrong? (22:05) Who may survive and get to the finish line (28:35). Intoxicating hemp marke ... Show More
48m 21s
Dec 2020
Weed Everyday
This week, hosts Dope KNife and Linqua Franqa discuss the true winner of the 2020 general election: weed. Now legalized in four more states and with one-third of the US population now living in a legal weed state, DK and LF discuss the history of cannabis prohibition and legaliza ... Show More
50m 35s
May 2021
Celebrating The Legacy, The Plant And The People
As the cannabis community has grown into an industry it's imperative we don't lose track of who and what got us here so today we launch a new Legacy series of the podcast where I talk to people coming from the legacy side of cannabis, way back before the Green Rush started. In Ji ... Show More
39m 56s
Apr 2022
40: Puff, Puff, Pass: Dark History of Cannabis
Weed is a gateway drug. How many of us were warned about this in middle school health class? Well did you know it’s not true? And has been disproven multiple times? I mean if you think about it, how much do we really know about cannabis. Today we’re going to fix that. We are goin ... Show More
50m 51s