logo
episode-header-image
Jan 2024
27m 6s

Cannabis Marketing

APOSTROPHE PODCAST NETWORK
About this episode


This week, we go one toke over the line and look at the emerging world of cannabis marketing.


We start with the question - just how does a plant become illegal?


We’ll explore the history of cannabis.


We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)


Which high-end retail stores are now selling expensive cannabis paraphernalia.


And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.




Hosted on Acast. See acast.com/privacy for more information.

Up next
Aug 16
When You've Got It, Flaunt It: The George Lois Story
From our Season 12 Archives, one of our favourites.In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbe ... Show More
27m 38s
Aug 9
Gold, Silver & Spinach: TV Shows As Marketing
From our Season 12 Archives.... one of our favourites.With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list ... Show More
30m 11s
Aug 2
History of the Goalie Mask
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. H ... Show More
33m 43s
Recommended Episodes
Apr 2023
Pot Lots Part 1: Birth of a Marijuana Market
New York City has long been seen as a holy grail for the legal weed industry, with millions of potential customers. And last year New York state started handing out licenses for its first recreational cannabis shops, the culmination of a series of moves that have seen marijuana d ... Show More
22m 24s
Mar 2021
The Cannabis Trade: An Industry Set to Take Off (w/ Jason Wild and Tony Greer)
The Interview. Jason Wild, founder of JW Asset Management, sits down with Tony Greer, founder of TG Macro, to discuss his career journey from pharmacist to investor with a firm that oversees $1 billion through a mix of investments in pharmaceuticals and cannabis producers. Wild’s ... Show More
1h 16m
Apr 2024
The Gendering of Weed
With the decriminalization and commercialization of weed in some of the US, we've seen some very troubling marketing towards women (and blatant ignorance of the past). Friend of the show Joey stops by to go over the history, the issues and the positive potential of cannabis. Link ... Show More
54m 28s
Dec 2023
Would-be weed merchants hit a 'grass ceiling'
For decades, states have prosecuted and imprisoned people for selling weed. Today, recreational marijuana is legal in almost half of U.S. states, and many want to give individuals who were impacted by marijuana enforcement a chance to sell it legally. But as the roughly $30 billi ... Show More
9m 16s
Apr 2021
Is the legal cannabis business about to go global?
Changes to the laws governing cannabis use are happening around the world. The number of States in the USA legalising cannabis is increasing rapidly. Uruguay and Canada have legalised it already, and Mexico may soon follow suit. Tanya Beckett looks at the different models of lega ... Show More
23m 59s
May 2022
Reconsidering Cannabis and the Law
Will Self presents a very British solution to the issues surrounding the legalisation of marijuana. Considering the pervasiveness of cannabis in the UK, he says the question that should currently be preoccupying us as a society is not whether marijuana should be legalised, but ho ... Show More
10m 46s
Sep 2021
“It’s Gonna Be A Bloodbath” Epic Marijuana Oversupply Is Flooding California.
There is a cannabis oversupply in Cali, growing 3 times the amount than what is in legal cannabis stores. 90% of cannabis failed in testing in Oklahoma. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. 
33m 56s
Jan 2023
329. Marihuana, cannabis: mitos y verdades | Mafer Arboleda
¿Con qué ideas creciste y qué sabes de la marihuana, formalmente conocida como Cannabis? ¿Por qué se le ha puesto tanto interés a su legalización en los últimos años? ¿Es seguro el consumo del cannabis? ¿Cuál es la diferencia entre un consumo medicinal y un consumo recreativo? ¿Q ... Show More
56m 29s