Is AI The New Bar to Clear for Creative?

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.

For Further Reading:

https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity

https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html

https://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc