Jan 2023
20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
<p><!-- wp:paragraph --></p> <p>Mike Cessario is the Founder and CEO @ <a href= "https://liquiddeath.com/">Liquid Death</a>, the man hacking the healthy beverage market with the first hilarious water brand. It is working, Liquid Death's latest valuation was over a staggering $700 ... Show More
46m 34s
Jul 2025
#248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline
They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it. Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to b ... Show More
1h 1m
Jun 2024
Liquid Death's Unconventional Marketing w/ Greg Fass
<p>In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sust ... Show More
19m 20s
Oct 2022
How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur
Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Dea ... Show More
43m 54s
Nov 2022
Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.”
After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roo ... Show More
31m 2s
Mike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible idea we could have?” His answer was Liquid Death: an aluminum can of water that looks like a cross between beer and poison. While it seemed self-destructive, the idea turned out to be brilliant: Liquid Death connected with customers who don’t typically ... Show More
