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Jan 2024
37s

New Series: Circling Back

Ellen MacArthur Foundation
About this episode
Welcome back to the Circular Economy Show! In our first series of the year, we're circling back to some of our most exciting conversations with leading thinkers from the world of technology, fashion, material design and climate. Join us every Tuesday for a new episode. Subscribe to the Circular Economy Show so you never miss an episode. 
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Yesterday
[Rewind] How to measure marketing success in a circular economy
In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular bus ... Show More
18m 4s
Aug 25
[Rewind] How do we make circular behaviours irresistible?
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers. Collaborating with Mindworks Marketing to optimise ... Show More
11m 44s
Aug 18
[Rewind] How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular econom ... Show More
17m 35s
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