CES is many things — including a gadget fest and a glimpse into the kind of technology we might be using a month or a decade from now. CES also hosts one of the biggest auto shows on the planet, which is why it’s worth noting that General Motors, Ford and Chrysler aren’t here this year. The United Auto Workers strike ended just a few months ago. General Motors, specifically, is still regrouping after the implosion of its robotaxi startup Cruise. Meanwhile, Tesla’s Autopilot driver assistance is under pressure from regulators. The idea of reaching fully autonomous driving — what’s known as Level 5 in the tech sector — is starting to feel out of reach. And maybe that’s OK.
Marketplace’s Lily Jamali spoke to Trevor Curwin, director of strategic partnerships at Sheeva.AI, an automotive payments company, from the CES floor about the troubles and outlook for the auto industry’s tech ambitions.