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Jan 2024
27m 24s

Disappearing Acts: When Popular Brands A...

APOSTROPHE PODCAST NETWORK
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It's a Floor Wax and a Dessert Topping: Unintended Product Uses
There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of these products had no idea they would be used for so many un ... Show More
27m 48s
Mar 14
Sweaty Billboards: Marketing The Movies
With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a ... Show More
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Small Wonders: Tiny Inventions. Big Impact.
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, the inventor saw something nobody else saw, and their miniatur ... Show More
27m 49s
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