Hala Al Shammari, raised in Dubai, is a fashion designer and founder of homegrown
fashion label BY - HALA. With a dream of pursuing her own clothing line. Hala's
journey started in university, shaping HALA's unique identity with the creation of an
eight-look collection Hala took the initiative to design for women, aiming to boost their
confidence. Her designs are a reflection of her identity and heritage. In addition, Hala's
upbringing as a third-culture kid in Dubai influences her creative perspective and design
philosophy. She views her items as a perfect blend of boldness and timelessness. Prior to
her launch of her business she worked as an editorial assistant at Al Tayer Group