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0:00 - Intro
3:56 - How Faisal Heard of Liftdex
9:20 - Growing Up in an Elite Boys School
15:30 - Dad Moving to Dubai
21:00 - The Start of Liftdex
24:17 - Coming Up with the Liftdex Name
32:00 - How Lockdown Transformed my Business
43:00 - Pivoting to B2B
49:00 - Changing My Training Style
52:40 - Pricing Our Equipment
58:00 - The Middle East Consumer Market