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Dec 2023
31m 3s

Can Sustainability Drive Innovation at F...

HBR Presents / Brian Kenny
About this episode
When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines. Harvard Business School pro ... Show More
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