Huda Smitshuijzen AbiFarès interviews UAE-based design studio MOBIUS and its founders, graphic designers Hala Al-Ani, Hadeyeh Badri and Riem Hassan. They candidly share their backgrounds and path: a friendship that brought them together and that evolved into a solid professional relationship and design studio. The conversation unpacks the fine points on designing for the cultural sector in the UAE, the travails of teaching and working as designers, and the engagement with self-initiated projects that challenge the way graphic design is practiced and understood in the region. The conversation reveals the power of the women designers in the region, their entrepreneurial spirit and role in raising the bar of graphic design practices in the region.