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Nov 2023
9m 21s

167. How Black Hat Thinking Leads to Gre...

Brian Gubernick
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937. Jevons Paradox, Why Getting More Efficient Hasn't Given You More Time
In 1865, an English economist noticed that a breakthrough in efficiency led to more coal being burned, not less. More than 150 years later, the same pattern is quietly running the calendars of most business owners. In this episode, Brian explains Jevons Paradox in plain terms and ... Show More
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A saying about trains has been making the rounds online, usually labeled an ancient Japanese proverb. Brian checked, and its origins are a mystery, but the lesson inside it is one every business owner needs. Get on the wrong train and every extra stop costs you twice. In this epi ... Show More
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Planning season is here, and most business owners are about to do the same thing they do every year: take last year's number and add a little to it. In this episode, Brian makes the case for a very different approach, built on two ideas from one of his favorite books, The Science ... Show More
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