E135: Building a product where the product is the marketing.
This is a concept I'm obsessed with.
If the product you build is the marketing funnel, you can sell infinite products to it.
Vs. building a nice product, but you still have to market it.
+ What to do if you've already built the nice product that needs marketing.
#growthhacking #startups #marketingfunnel #growthhacks
