In this video, Lucas discusses the 5 metrics and areas you need to focus on to grow and scale your online membership. Unlike a high ticket offer where the focus is heavily on acquisition, this is not entirely the same with an online membership. Watch this video so you can increase MRR (Monthly Recurring Revenue) and Members LTV (Lifetime Value).
Enjoy!
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Chapters:
00:00 Introduction
00:35 High Ticket = Acquisition then Delivery
01:02 A Different Approach for a Membership Model
01:22 Why Acquisition is considered a Small Part in a Membership Model
01:55 #1: Acquisition
02:05 #2: Growth Rate
02:22 #3: Retention
03:34 #4: Up-Serve
04:51 #5: Churn
06:22 Less Acquisition, Do More On Retention
06:47 Conclusion and Call to Action