In the face of high-traffic shopping seasons, marketing experts Cheryl King, Mona Faris, and Nora Tourky come together to share the secrets of retail success. They explore clever strategies to handle the surge in customer demand and thrive.
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HIGHLIGHTS
(0:20) Driving growth in high traffic shopping seasons.
(2:30) Effective marketing strategies for retailers during peak shopping seasons.
(6:30) Targeting customers at the right time and place for maximum impact.
(11:41) Retail strategies for high traffic seasons.
(21:09) Inventory management and supply chain planning for retail businesses.
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QUOTES
“In order for you to kind of scale everything that you do from in terms of targeting your consumer, you need to make sure that you're tapping across these points.”
“…back in the days when we had to sit down and kind of think how are we going to find the right target consumer and right audience and all of that. Now, it's easier than ever with data to be able to quickly segment your customers understand who's the right profile that I want to be targeting them?”
“I'm talking about Black Friday, where most people choose to stock up on different things that they have. So at the end of the day, if you don't have the product, or you don't have what I'm looking for, I'm simply going to go to another website…So make sure that your infrastructure is equipped to handle that.”
“If you say that you have a 75% off sale, great good for you. So does the other brand. And so does this one. So why should I in Black Friday, invest my time and go to your website versus competitors? What are you offering me that others are not?”
“…Data is power. At the end of the day, it's really a goldmine that every single business and retail has today is having access to your customers information and data.”
"If you're not analyzing the data the right way, you might be making the wrong conclusions when it comes to your business."
"Loyalty is a hot topic... it's really hard to keep your customers loyal."
"How do you ensure that when during these kind of periods of high traffic, hot shopping seasons, you have just the right amount in there that you're not going to run out?"
"Content can make or break brands, whether it's an indie brand, whether it's a big brand."
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