logo
episode-header-image
Nov 2023
1h 30m

267: Blind Gossip: PR Trick or Truth? Wi...

www.mollymcpherson.com
About this episode

Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.

Here are three things you can look forward to learning from this episode:

1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!

2. We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.

3. We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!

Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.

More from Molly McPherson:

© 2023 In...

Up next
Today
The PR Trap of July: Scandals, Silence, and the Setup for September
July appears quiet. It isn’t.This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That’s when reputation ... Show More
12m 6s
Jul 2
When Journalists Become the Story: Who Really Controls the Narrative?
In this live edition of The PR Breakdown, Molly McPherson is joined by Warren Weeks and John Perenak, the hosts of the Reputation Town podcast, to explore the widening gap between journalism and public trust. The conversation centers on CNN’s Jake Tapper and his new book with Ale ... Show More
29m 19s
Jun 25
The Tyler Perry Allegations: Why 'Scam' Claims Make Everything Worse
Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion.In this episode, I break down:How aggressive l ... Show More
11m 25s
Recommended Episodes
Feb 2025
Why Gossiping Could Help Your Love Life
For Kelsey McKinney, the author of the new book, “You Didn’t Hear This From Me: (Mostly) True Notes on Gossip,” spreading a good story occupied a morally gray zone throughout her childhood.McKinney, who is also the former host of the podcast, “Normal Gossip,” talks with Modern Lo ... Show More
30m 6s
Sep 2024
Grier Henchy, Shannon Beador & Drea Kelly?
TICKETS ARE OFFICIALLY ON SALE FOR OUR FALL TOUR! GET 'EM AT WHOWEEKLY.US/LIVE. SAVE BRAZILIAN TWITTER! Summer Walker's unusual family portrait, Grier Henchy's People mag cover, Shannon Beador's dog (is not dead), Geri [Haliwell] Horner's cursed #alleged Starbucks deal, Leah Remi ... Show More
1h 8m
Jul 2020
Episode 98: The evolution of celeb culture
 A-listers are treating podcasts as confessionals: We’ll dive into why celebs are using them to spill the tea. Editor-in-chief of Avenue magazine, Ben Widdicombe, chats about celebrity gossip reporting's heyday, which he chronicles in his new book, “Gatecrasher”. And celebrity ps ... Show More
29m 23s
Feb 2025
A Forensic Analysis of Meghan Markle’s Announcement
After trademark troubles and delays with her original brand, our favourite ex-royal is giving it another go. Meghan Markle's new Instagram teaser still gives us those dreamy Montecito mansion vibes, but now with a different name and (presumably) fewer jams. Is this a strategic pi ... Show More
38m 37s
Feb 2025
‘Baldoni Got SHAFTED!’ Blake Lively Fallout, Emilia Pérez Scandal And MORE!
“Politics is personal” as the old saying goes, so no one should be surprised that the rightward geopolitical shift that Trump’s re-election has brought to pass would affect other areas of American life. The US entertainment industry for example, is reeling from the new President’ ... Show More
45m 10s
Jul 2024
Nicola Peltz and Victoria Beckham | 58
Victoria Beckham, a.k.a. Posh Spice, and her new daughter-in-law, billionaire heiress Nicola Peltz, made headlines when rumors of a bitter feud with Shakespearean-level drama surfaced during Nicola's wedding to Victoria's son, Brooklyn. Fans couldn't help but dissect every icy in ... Show More
46m 47s
Apr 2024
Caitlin Clark, Angel Reese & Elettra Lamborghini?
Hello Wholigans! On today's episode of Who's There, our weekly call-in show, we take your comments about celebrity kite flyers and Valerie Bertinelli's unmasked (sort of) new boyfriend before answering questions about the most famous basketball players of the moment, the Lamborgh ... Show More
1h 18m
Mar 2025
Boring NYC Influencers, Club Chalamet and Gwyneth Paltrow on the Press Tour, and Jordon Hudson’s Hold on Bill Belichick | We’re Obsessed
This one’s for the girlypops! Jodi and Nora first gab about our favorite problematic women of the week, including the hold that Jordon Hudson seems to have on her grandpa-boyfriend Bill Belichick (2:53), Club Chalamet and Gwyneth Paltrow marketing ‘Marty Supreme’ in very differen ... Show More
1h 22m
May 22
Big Little Lies
This week on the Brilliant Idiots Podcast, Charlamagne and Schulz recap their weekends, including Mel Robbins’ live show, and dive into everything from self-help culture and live podcasting to parenting struggles and the truth about making money in media. They get into the Diddy ... Show More
1h 51m