logo
episode-header-image
Nov 2023
25m 15s

88. How To Run An Effective Promotion or...

Alexa Cawley
About this episode
Hey team! We’re back with a solo that I’ve wanted to do for a while, and this is on small business discounts, promotions, sales, and pricing consistency. I’ve gotten a few requests for episodes that fit under this umbrella, so buckle up!

The Black Friday article I cited was HERE! Enjoy! 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Up next
Jul 3
114. Marketing Mishaps, Price Raise Tips, and more (solo)
How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat about a few recent client experiences I've had, tip ... Show More
30m 29s
May 9
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and thi ... Show More
54 m
Apr 2
112. Grow Your Business Through Referral Programs & Guest Passes
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times highe ... Show More
16m 55s
Recommended Episodes
Oct 2024
Business Book club: My Favorite Must-Reads!
In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standou ... Show More
27m 23s
Jul 2024
Leverage Your Brand To Accelerate Business Growth
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with client ... Show More
20m 41s
Dec 2024
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ... Show More
57m 3s
May 2024
Thinking Big with Andrea Liebross
In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business.  They delve into the importance of ... Show More
33m 56s
Dec 2024
Unlock Email Marketing Success
Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your ... Show More
50m 20s
May 2021
Welcome and Why I'm Here
Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio. Learn more about Seran and her journe ... Show More
21m 46s
Sep 2024
Digital Marketing for Small Businesses (Beginner's Guide) ft. Michael Wilson | The Dept. Ep. 44
In this episode of The Dept. Omar talks with Michael Wilson on the power of marketing your business with paid ads. Michael is a paid ads expert who breaks down the basics when it comes to advertising your business on platforms suck as Facebook, Instagram and Tik Tok. You'll d ... Show More
41m 30s
Sep 2024
How To ACTUALLY Start Affiliate Marketing in 2024 - 799
In today’s episode, Guest expert Carolina Millan walks you through the essential steps to start affiliate marketing in 2024. She covers how to become an affiliate marketer, offers a comprehensive guide to getting started, and discusses strategies for high ticket affiliate marketi ... Show More
48m 39s
May 2023
From Burnout to $30M Success: Lessons in B2B Marketing That Work
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
1h 1m
Apr 2024
Episode 291: Rockstar Recruitment: Melissa May's Approach to Network Marketing Success
Hello, listeners, and welcome to an inspiring episode of Women Inspiring Women. Today, I'm excited to introduce Melissa May, a network marketing leader who left her corporate career to build a legacy of financial freedom while being present for her family.Melissa May has bee ... Show More
44m 39s
Listen to millions of songs and podcasts on Anghami