logo
episode-header-image
Nov 2023
10 m

When CPG DTC Ad CPCs Kill ROAS

TOD MAFFIN
About this episode

New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true.

.

📰 Get our free daily newsletter

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

.

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

·

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

·

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

Review the podcast

.

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

·

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

·

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

·

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.



Our Sponsors:
* Check out Miro: https://miro.com/


Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 14
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 9
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive too ... Show More
57m 50s
Jun 2024
Organic Social Media | The Key to Modern Marketing
On today's episode of the GaryVee Audio Experience Im sharing a recent keynote I gave at the Google Summit. I share my thoughts on organic social media Highlighting its significance in contemporary marketing. I also talked about Real-Time Marketing and The necessity of fast, ... Show More
33m 3s
Jun 2024
Different Ad Buys Belong In Different Buckets
“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnersh ... Show More
38m 15s
May 2024
Did SunnyD really turn a girl orange?
If you grew up in the '80s or '90s, you know Sunny Delight. You might also know the health scandal that sent sales plummeting. Just after Christmas, right before Y2K, reports emerged that a little girl in a seaside town in Wales drank too much of the stuff — and turned orange. Wa ... Show More
17m 29s
May 2022
Latest Instagram Updates May 2022
The latest Instagram updates are here! In this episode, I go over the latest Instagram updates and how you can implement them for your online business. Make sure to use all of Instagram's latest features to help your business grow and get your content in front of your target audi ... Show More
7m 3s
Jan 2024
Deep Focus Music To Improve Concentration - Improve Focus Study Motivation And Productivity
Deep focus is necessarily required for concentration that will eventually increases the productivity. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️  USE THIS LINK TO JOIN MOTIVATION HUB  for 50% OFF (discount limited to first 500) -- Un ... Show More
2h 44m
Jun 2024
3 Pieces of Marketing Advice for Every Business Owner
Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth. Gary emphasizes the importance of organic social content on platforms like TikTok, LinkedI ... Show More
10m 26s
May 2024
MARKETS DAILY: Crypto Update | Is Crypto Becoming a Mainstream Topic In US Elections?
The latest price moves and insights with Jenn Sanasie and Pioneer Development Group Chief Analytics Officer Christopher Alexander. To get the show every day, follow the podcast here.Today on "Markets Daily," Jenn Sanasie speaks with Christopher Alexander, Chief Analytics Officer ... Show More
13m 11s
Feb 2024
What is Domino Effect | Explained in 2 min
A domino effect or chain reaction is the cumulative effect produced when one event sets off a chain of similar events. -- About this episode -- OTHER PODCASTS IN OUR NETWORK 🕯️ RELIGION & SPIRITUALITY 🧑🏿‍ SOCIETY & CULTURE 👔 BUSINESS ⚠️ WORLD NEWS 😂 COMEDY 🎭 ARTS 🎹 MUSIC � ... Show More
2m 22s
Jun 2024
Want an AI companion for your child?
Moxie is a newly developed AI companion for children aged 5-10. It’s a small 14-inch-tall robot with several capabilities like games, activities and conversations. So how does Moxie work, where does it store recordings and iIs this just the beginning of the dawn of conversational ... Show More
14m 47s