INSTAGRAM. Love it, hate it, or hate to love it… it’s the social media platform that has been dominating the marketing world for years and still, going into 2024 is no different.
As we all begin planning our marketing strategies for next year, it’s important to look at what’s been working in 2023.
In this episode, I’ll share what my team and I have noticed ... Show More
Nov 19
932: The Systems That Set Me Free: Building a Business That Runs with Ease
When you started your business, you probably thought it was going to give you freedom. More time. More flexibility. The ability to be present in your life, not just busy in your business.
But somewhere along the way, it started to feel like the opposite. Like you're always on. A ... Show More
49m 7s
Nov 17
931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes
What happens when the person who usually asks the questions… becomes the guest? Today’s episode is a little different, because the tables are turning on me. My right-hand, our VP of Operations, and truly the co-strategist who’s been in the trenches with me for years, Marisa, is t ... Show More
56m 37s
Sep 2020
The Best Content for Instagram Reels (And How to Create It!)
<p>I have a question for you, friend… Are you using Instagram Reels?</p><p><em>I know, I know… It feels like every time we turn around there’s a new Instagram update, a new feature or algorithm change and it’s hard to keep up.</em></p><p>But that’s what I’m here for, pal!</p><p>& ... Show More
52m 44s
May 2024
The NEW Instagram Algorithm Is BOOSTING Views - 781
In today's episode, I delve into the recent changes in the Instagram algorithm that are favoring a shift towards more authentic and unpolished content. We explore how the platform is moving away from the hyper-edited, high-production-value videos typical of the Hormozi Style, and ... Show More
32m 19s
Jul 2022
Why Instagram Broke Its Square
When Mark Zuckerberg bought Instagram in 2012, he promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very dif ... Show More
37m 41s