Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.
Oct 2023
How to Write Powerful Copy (Even When the Product or Service Isn't Interesting) (Episode 153)
<p>As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topic ... Show More
22m 29s
May 2022
5 Ways to Improve Your Copywriting (Episode 78)
<p>The most successful copywriters are always looking for ways to further master their craft. As you increase your skill level you can also increase your rates. So, if you aren’t constantly getting better as a writer, you’re leaving money on the table.</p>
<p>Luckily, this episo ... Show More
29m 28s
Aug 2025
Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
41m 34s
May 2024
#360 - Teardown: 2 Swipe-Worthy Sales Templates
In this episode, Jack and Jeremy delve into dissecting various email pitches, examining their effectiveness, and suggesting improvements from the subject line down to the call to action. Join them to learn how to craft compelling cold emails that get noticed and generate results. ... Show More
20m 43s