It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their stea ... Show More
Jul 2020
McDonald's vs Burger King - Frénésie de consommation | 3
Au milieu des années 60, les Américains ont développé un goût pour la nourriture rapide, délicieuse et abordable — et ils en demandent davantage. Les franchises américaines de restauration rapide — McDonald's, Burger King et Burger Chef — savent que si elles veulent nourrir l'Amé ... Show More
22m 41s
May 2024
🩱 “85% off Ozempic” — Ozempic’s weight-loss dupe. Burger King’s free-tuition strategy. Red Lobster’s shrimp bankrupt-sea.
<p>Coca-Cola, Lockheed Martin, & Burger King are all pursuing the same marketing strategy: Pay your tuition — Companies are dishing out scholarships because brands are the new institutions.</p><p>Ozempic is facing its first ever dupe, a version that costs 85% less — Hims & ... Show More
23m 47s
Feb 2024
🚾 “The #1 restroom'' — Wawa’s convenience store secret. ChatGPT’s AI Spielberg. Capital One’s Discover acquisition.
<p>Capital One is acquiring Discover Card for $35B, the biggest acquisition of the year — Because credit cards are still a fashion accessory.</p><p>Wawa, the Philadelphia-based convenience store, is expanding nationwide — But Wawa’s secret to success isn’t the hoagies, it’s the b ... Show More
20m 46s
May 2024
❤️ “Elmo the Influencer” — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.
<p>Elmo, Big Bird, and Mr. Snuffleupagus are trending on social media because of Sesame Street’s new strategy — Sometimes you’ve got to do things that don’t scale.</p><p>Uber just launched its newest form of transportation: A bus — Because public transportation can’t take you to ... Show More
23m 25s
May 2024
🫠 “Promotion, Pay Raise, or Taco Tuesday?” — The secret to job satisfaction. Netflix’s NFL Christmas gift. Wayfair’s 1st megastore.
<p>Job satisfaction just hit a record high 62.7% in America, but it also revealed a strange paradox — More Americans prefer company culture than a promotion or pay raise.</p><p>Netflix just gave itself the biggest Christmas gift of all: NFL football games for the next 3 Christmas ... Show More
23m 18s