Activision Blizzard is a giant in the gaming industry, with popular franchises like Call of Duty and Tony Hawk under its umbrella. In this episode, Euni Lee, Senior Director of Original Content, Digital and Influencer Marketing at Activision Blizzard, and Daniela Rodriguez, Director of Global Marketing for Blizzard Entertainment, talk about their passion for gaming and break down the marketing strategy behind one of their latest releases.
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