In the UK, brides spend an average of £1,400 on a dress for the big day.
But inflation and the rising cost of living means that's starting to change. We look at the trend of spending less on wedding dresses - buying them ready-to-wear from a boutique in London, or even from a supermarket.
And we're in India where some brides are starting to spend less - not always easy when spending lavishly on weddings is often the expectation.
Produced and presented by Deborah Weitzmann with additional presenting from Devina Gupta.
(Image: Ruth in her second hand wedding gown. Image credit: Greg Milner)