“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:37) - Our criteria for investing

(10:36) - What we look for in companies

(15:21) - Process of providing value (who-what-how framework)

(28:33) - The role of leadership when investing

(32:26) - Cash flow is king and helps reinvest in growth

(39:32) - Focused founders are the key

(44:58) - Two steps back to take ten steps forward

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