Today, we have a very special guest, Paul Furiga, who will be sharing his insights on mastering the art of storytelling. In this episode, we explore the power of storytelling in the business world and why it is crucial for fueling your company's growth. From toothpaste brands to B2B scenarios, Paul takes us on a journey through the importance of creating compelling stories that resonate with employees, customers, and even competitors. Are you ready to unlock the storytelling science that will propel your organization to new heights? Let's get started with Paul Furiga on Mastering the Storytelling Science: Fuel Your Organization's Growth.