#9-B Corp: Businesses Balancing Purpose ...

In this episode of Impact Talk , we delve into the transformative world of sustainable business in Africa with Lucy Muigai, CEO of B Lab Africa. B Lab Africa is part of a global network that helps companies become certified B Corporations or B Corp, businesses recognized for their commitment to high standards of social and environmental performance, accountability and transparency.

In this episode, you will gain insights on:

• The mission and vision of B Lab Africa in advancing purpose-driven business and sustainability.
• The impact and significance of the B Corp movement across African markets.
• Success stories of purpose-driven businesses certified as B Corps in Africa.
• Challenges and opportunities for sustainable business in Africa.
• The B Corp certification process and benefits of becoming a B Corp for social impact.

About our Guest:

Lucy Muigai, CEO of B Lab Africa, is at the forefront of transforming business for good. With over 15 years of experience, Lucy has been instrumental in positioning B Lab Africa within the global B Corp movement, advocating for economic systems change. She is dedicated to stakeholder impact and also advises Bringo Fresh, where she supports sustainable agriculture. An alumna of Curtin University, Lucy holds a Master’s in Finance and a Bachelor’s in Commerce, fueling her commitment to a sustainable and impact-driven business landscape.

Connect with Lucy and stay updated on B Lab Africa's transformative work:

• Linkedin
• Website

Follow Nadine Zidani:

• ⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠, TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• MENA Impact Website⁠⁠
• B Corp Movement in MENA

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