The concept of a “carbon footprint” began as a distraction from Big Oil: get people to focus on their own actions rather than the impact of large emitters. Oil companies come up with PR campaigns all the time, but the carbon footprint took off because it taps into a question we keep coming back to, can our choices lower emissions? If so, how? And if they don’t, why bother? This week, Akshat is joined by Kira Bindrim, the editor of Bloomberg Greener Living, which focuses on consumer choices, to talk about what she’s noticed in a year of editing stories about products, misconceptions, and how much people just love to read about electric cars. Plus, we break down her carbon footprint.
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Zero is a production of Bloomberg Green. Our producer is Oscar Boyd and our senior producer is Christine Driscoll. Special thanks to Gilda Di Carli and Kira Bindrim. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit bloomberg.com/green
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