Cristiano Ronaldo, Karim Benzema, and Neymar have all joined the Saudi Pro League on nine-figure annual contracts. And the oil-rich league isn’t slowing down anytime soon, bidding to host marquee FIFA events and compete with Europe’s top football clubs. So today’s podcast examines the league's strategy and the impact that it will have on the global sports landscape.
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw