logo
episode-header-image
Aug 2023
33m 50s

The unified theory of content success

Mark Schaefer
About this episode
There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
 
Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Up next
Oct 6
Case studies in AI for lead generation
Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This is available to all through his website. Dana has created custom bots that enco ... Show More
37m 7s
Sep 22
How AI is Changing Your Customers
A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine. 
34m 47s
Sep 8
How AI impacts the sales process
One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' hearts and minds. Whether B2B or B2C, the implications are enormous. Marketing l ... Show More
36m 25s
Recommended Episodes
Jul 2023
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring id ... Show More
1h 11m
May 2022
[BEST OF] How to Offend People & Create Great F*cking Content
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
52m 53s
Oct 2023
Content Strategy Q&A: All Your Brand Strategy Questions Answered
Welcome back to the Influencer Podcast! This episode is going to be a fun one because I’m going to answer some of your most burning questions on brand growth, strategy, and content creation. From identifying your brand pillars to achieving consistent paid collaborations, I’m goin ... Show More
35m 19s
Oct 2021
Why Businesses That Invest in Branding Will Win Out Over Those That Don’t | Marc Gutman - 1501
Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ... Show More
27m 40s
Jun 2023
439 The Smart Branding Book by Dan White
The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White About the Book: Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another ... Show More
1h 15m
Jun 2023
Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer
We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer. Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance o ... Show More
38m 24s
Nov 2023
461 Content Marketing Strategy by Robert Rose
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to ... Show More
1h 27m
Jan 2024
Best of Content Strategy
In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t yo ... Show More
30m 32s
Jul 2023
Belonging to the Brand with Mark Schaefer
"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. ... Show More
30m 4s
Listen to millions of songs and podcasts on Anghami