logo
episode-header-image
Aug 2023
33m 50s

The unified theory of content success

Mark Schaefer
About this episode
There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
 
Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark's insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Up next
Nov 17
Truth is now a luxury
<div>Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and Sandy also cover the impact ... Show More
38m 48s
Nov 3
The OG Marketing Ideas We Need Today
Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong branding, live events, and sex (you'll just have to hear the whole story!). Mark ... Show More
30m 51s
Oct 20
The AI Solopreneur
Special guest Ethan Pierse argues that AI isn't just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI is breaking down traditional barriers and letting more people "create their own f ... Show More
38m 40s
Recommended Episodes
Jul 2023
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
<p><em><strong>The Most Amazing Marketing Book Ever</strong></em> by Mark Schaefer & Friends</p> <p dir="ltr">About the Book:</p> <p dir="ltr">Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring market ... Show More
1h 11m
May 2022
[BEST OF] How to Offend People & Create Great F*cking Content
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
52m 53s
Oct 2023
Content Strategy Q&A: All Your Brand Strategy Questions Answered
Welcome back to the Influencer Podcast! This episode is going to be a fun one because I’m going to answer some of your most burning questions on brand growth, strategy, and content creation. From identifying your brand pillars to achieving consistent paid collaborations, I’m goin ... Show More
33m 19s
Oct 2021
Why Businesses That Invest in Branding Will Win Out Over Those That Don’t | Marc Gutman - 1501
Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ... Show More
27m 40s
Jun 2023
439 The Smart Branding Book by Dan White
<p><em><strong>The Smart Branding Book: How To Build A Profitable And Resilient Brand</strong></em> by Dan White</p> <p>About the Book:</p> <p>Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making p ... Show More
1h 15m
Dec 2020
MBA1690 Q&A Wednesday: Should I create multiple revenue streams?
<p><span>Jack of all trades, or master of one? That’s the question facing one listener today. </span></p> <p><span>It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular a ... Show More
10m 19s
Jun 2023
Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer
We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.  Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance ... Show More
38m 24s
Nov 2023
461 Content Marketing Strategy by Robert Rose
<p><em><strong>Content Marketing Strategy: Harness the Power of Your Brand's Voice</strong></em> by Robert Rose</p> <p>About the Book:</p> <p>Do you know how to turn the attention your content receives into profit?</p> <p>With a meaningful content marketing strategy, you can.</p> ... Show More
1h 27m
Jan 2024
Best of Content Strategy
In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t yo ... Show More
29m 32s
Jul 2023
Belonging to the Brand with Mark Schaefer
<p>"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, <strong><a href= "https://amzn.to/44q55Gw"><em>Belonging to the Brand</em></a></strong>. They discuss the importance of community in mark ... Show More
30m 4s
Listen to millions of songs and podcasts on Anghami