Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/kw2EEFjjzh8 Submit a Question - https://www.paidsearchpodcast.com Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about usin ... Show More
Sep 28
The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)
In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconce ... Show More
24m 42s
Sep 14
Let's Build a Competitor Conquest Campaign! (Episode 530)
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition ... Show More
31m 3s
May 2025
Tell Me Something I Don't Know (Episode 200!)
Check out: indeed.com/theconstant now to start hiringWant a month trial of Shopify for just a dollar? Grab it here!Visit our Patreon here. You too can get ad-free, early episodes, starting now!BUY OUR MERCH, YOU FILTHY ANIMALS!The Constant is part of the Airwave Media podcast n ... Show More
1h 1m