In today's digital age, the value of authentic human connections often gets overshadowed. However, there are individuals who understand the power of forging meaningful relationships, both online and offline. Peter Shankman, renowned entrepreneur, author, and speaker, highlights the importance of genuine connections in our interconnected world.
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HIGHLIGHTS
(2:20) Listen to your customers
(7:34) Transparency is the first rule
(10:35) Get in front of the problem and fix it
(14:50) The Basic Premise of Relevance
(17:23) Create Invested Customers
(22:50) The Concept of Brevity
(27:45) The Concept of 'Top of Mind'
(32:58) The Importance of Having the Basics
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QUOTES
"Fix the problem for the customer. Get in front of it, talk to the customer, explain what it is. That customer now has a one on one relationship with you."
"If you're not listening to your audience from day one, they're gonna go somewhere else."
"The bar for customer experience is so low. I don't need you to be awesome, I need you to suck slightly less than everyone else."
"Be open. Be honest. When you screw up, own it. Keep the customers you have, they'll bring you the customers you want."
"Those are the ones who win. Those are the ones who I listened to. How do you know how your audience likes to get their information? Ask them."
"Create invested audience members. Invested audience members are 1.5 times more likely to stay and not leave when they have a problem."
"Listen to your audience. That's rule two."
"Rule three is the concept of brevity."
"We all know, mobile is the future."
"That taught us our phones could do more than just make calls."
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