Branding is an essential element that can make or break a business, shaping its identity and market presence. But there is much more to it than meets the eye. Experts Daniela Rossi, Bassem Saber, Nader Amiri, and Nina Seredia, with their extensive experience and expertise, engage in a compelling discussion on the challenges and strategies of building successful ventures within the branding landscape.
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HIGHLIGHTS
2:07 Having a business within a brand.
6:40 Advice for bootstrapping with no money.
8:43 How to know who to go to?
12:45 The importance of understanding your target market.
14:57 Looking at your data to validate your assumptions.
18:36 The formula that works for all companies.
21:34 The importance of collaboration and collaboration.
24:30 How do you choose a partner for collaboration?
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QUOTES
"I wanted to have my freedom, and that's why I believed having my own business would be more profitable than being an employee. It turned out to be true."
"In my world, a brand is not just about what you say or advertise; it's about what people truly think of you."
"Through ethical collaboration and value creation in businesses, we can change the world for the better, even if it's a small three-person venture."
"One of the initial challenges is resisting the temptation to spend too early before ensuring the right product-market fit."
"If you lack funds, partnering with the right people becomes crucial. Collaborate with top-tier individuals who can advise and help you find the right resources."
"The key challenge is to stay focused. Understand your unique value proposition and the reasons why customers choose you."
"Many businesses struggle because they lack focus and fear missing out on opportunities. Overcoming this fear is vital."
"Leveraging free channels and ensuring immediate clarity about your offering when people visit your website can maximize exposure."
"Creating standout creative content is essential for gaining maximum exposure while keeping costs low."
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