How did the Guinness World Records company come to be? And how, in the age of the internet, does the company make money? Imogen West-Knights spent a year investigating. She learned how to be a record adjudicator (it’s riskier than it sounds), met a man who has broken more than 700 records, and tried to break a record herself.
You can read Imogen West-Knight’s Guardian story, “The Strange Survival of Guinness World Records,” here: https://www.theguardian.com/news/2023/may/25/guinness-world-records-norris-mcwhirter-ashrita-furman
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